User Needs Driven Product Design
- Your product must solve a problem for the user
- If your product is not useful it will not succeed
- Observe how users go about solving this problem in other contexts
- Design for natural behavior but give them better tools
Methodology
- Set Clear Goals – communicate clearly across the team
- Set success criteria and metrics – make sure they are actually measurable!
- Investigate current state and user behavior to have a clear picture of before
- Competitive Analysis – steal the best but even seeing someone do it badly is helpful
- Take all inputs – you don’t need to apply all the feedback but listening to inputs from across the company will ensure you’ve considered as much as possible
Critical Qualities of a Product Designer
- Empathetic
- Listener
- Communicator
- Organized
- Attention to Detail
- Rigor
- Self-disciplined
- Ruthless prioritizer
Content x Product 