Content x Product is a product development practice that works with businesses in need of temporary product leadership.
Our Work
Topic Streaming
2020-2022
Bravo TV
2012-2018
MTV Networks
2007-2010
2000-2005
Our Process
1.
Understand
What is the problem you’re trying to solve? Who are your customers? How do your measure success?
2.
Research
What metrics are you collecting? Where are your users coming from? Are users finding what they came for? Are users completing the intended actions?
3.
Create
How can your product serve your user better? What tools can your provide to support them in their journey? How can users become evangelists for your product?
4.
Iterate
Rapidly test hypotheses through small changes. Carefully monitor results and pivot until success.
“Please excuse the state of the site. It is undergoing a major redesign. :)”
— Jin
Content x Product 